List Building | Making Your Articles Keyword Dense

Rick Burdo Here!

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 We’ve been discussing driving traffic to your list building page by using articles, and it’s an incredibly important concept. If you do not learn how to drive traffic to your list building or squeeze page, you… will… fail. I guarantee it. So, let’s expand more on using articles to get traffic.

This time, I want to discuss how to make articles “search engine friendly.” This will get your pages to the top of the search engine results pages (SERPs) and increase your list building power.

The first thing you should do is to gather a list of keywords and keyword phrases, which are also referred to as “keywords.” Go to’s search tool and see how many searches were made in the previous month on some of those words. Think about using any of the keywords that have 500 searches or more.

For instance, if you search the term “list building,” at Overture, you might get results like, “email list building, and opt-in list building.” It may be hard to compete with some of the highest-ranked keywords, so you may want to concentrate on keywords that are less searched because there is less competition.

So, let’s say you choose “opt-in list building” for the keyword you want to use so that you can dominate that search space. And let’s say you’re promoting an ebook about list building. OK, then, your title might say: List Building | Free Ebook Helps You to Maximize Your List.

In the body of your article, you’ll tell people how to build their lists by reading this free ebook. Right? Use “opt-in list building” and maybe “free ebook” as many times as you can, without what’s called “keyword stuffing.” You want to keep the flow of your article natural and you want to use the keywords early and often, especially in the title. Just be sure the article flows when you’ve finished it.

In your signature box, you’re going to use your keyword again, like this: Joe Smith is an affiliate marketer, and stands by, “List Building Book Title.” Be sure to pick up this free ebook at (and no, it’s not a real site).

Now, how to you know if your density is too much or too little? Well, the guideline for the whole article, including title and source box is 2 to 5%. Ok, great, right? How can you tell?

There are a couple of free keyword density analyzers online where you can input text and find the information you need. You can search for “keyword density analyzer” and come up with a bunch, but most of them are for pages already online. You want one that analyzes text. Then, plug in the text of your article and the analyzer tells you how high or low your density is.

If you find your density is too low, add keywords where you can without making the article sound funny. Or, edit out some of the text. If you find the density is too high, find ways to say “opt-in list building” in a different form, like plain “list building.” It will be hard to find synonyms for that phrase, but you get my meaning. If your density is too high, get rid of some keywords or write more text.

When you have your keyword density between 2 and 5%, you’re set. Check your spelling and upload your article to a directory. It will soon start driving traffic to your squeeze page and you’ll be list building in no time.

Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at:

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List Pros
Rick Burdo

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