List Building | Learning How to Build a List Through PPC

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Rick Burdo Here!

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 Pay-per-click is something you should know about. Pay-per-click isn’t something you absolutely have to know about immediately, but it’s definitely something you should learn. Starting with co-reg and JV deals are really the quickest, best, and least expensive ways that take the least amount of brain power to get your list growing automatically. You can tell your friends and family to join your list as well, but they’re probably not going to amount to that many people. You’re really looking to build your list to several thousand as quickly as you can.

These two techniques will help you to do that. You can go and pick up Perry Marshall’s book at It will teach you everything you need to know about how to get your first pay-per-click campaign started. He’s the expert and I wouldn’t deviate much from what he tells you.

But I can tell you how to build a list through pay-per-click.

I don’t care what kind of site you have, the front page of that site, where your domain sits, where you want to drive traffic to, should be a squeeze page for list building. We’ve talked about how to make squeeze pages before. You need some kind of image (people are best), some text (bullet points work well), and you need an opt-in box.

Opt-in boxes can be pretty simple. You generally get some code for the autoresponder, and then some code for the actual words and forms on your page where people sign up to join your list. Give customers a lead in to the form. “Just type your first name and email address below:” works fine, or something similar to that. Or, you could get a bit more creative: “Fill in this form to receive your free copy of…” You can do this any way you want. And, you can generally complete this step right in the autoresponder program.

The next thing are the boxes. If you want a bigger list, if you want more people to sign up for your list, ask only for their first names and email addresses. You don’t need to collect the other information, until they buy something from you, right? Then, you can put this information into a special list of buyers. This is your best list–your customers, people who are willing to spend money.

You can collect that other information from list members through your payment processor when they become buyers. People don’t mind giving more information when it comes to finances, usually. Payment processors, like banks, are often what people consider to be “trusted” sources.

But back to the opt-in box… It’s also best to put name first, then email. I know that at AWeber, the form comes out the other way around, unless you change the sequence, so be sure to do that.

Then, and this is a very important part, whether it seems like a big deal or not. Change the wording on the bar that usually says, “Submit.” That won’t get anyone to click. But, if you change the wording to read something like: “Free Instant Access,” just like on MyFirstList, that converts better. Use anything you like.

Then use some bullet points–about five, where I can sell the benefits of the site, which are your list building draws. You notice I wrote “benefits,” not features. Why should people want to learn more about your product? Get your newsletter? Read your ebook? What’s in it for them? Why should they give you their information and sign up for your list? If you tell them why they need to join your list in bullet points, great. If not use a paragraph, but don’t put much more than that on a page. Keep it short and simple.

Be sure to make your sales page the thank you page in your autoresponder so that people go from list building page to sales page. Then, you’ll get a name and email, even if they see your sales pages and don’t buy your product.

So, when your squeeze page is built, you add it to your web host, then you go to Google, Overture, Kanoodle, or another PPC site, and place your ad. I’ll let Perry Marshall do the talking on that, so please go to and get his book. It’s a very smart investment, if you’re serious about online business. But use your campaign to advertise your squeeze page and drive traffic to it. It’s a very efficient list building strategy.

 Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at:

Disabled Veterans Teleseminar Training Series 

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Rick Burdo

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