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Ezine advertising is cost effective…but there are a couple ways you can advertise for free in ezines (AKA newsletters), too. Some, or all, of these options may be available…and be creative, you might come up with more optins…to you with the ezine you choose…or they may not be…but if you don’t ask you can’t get a “Yes” so check it out and see.

Don’t rely entirely on free advertising with ezines…the publisher has to make a living too…but if you can offer a more than fair exchange you could find that you get some good traffic at no cost. Later, as your advertising budget grows, be sure to pay for advertising in any ezine that was gracious enough to give you free ad space. Especially if you got a good benefit from it-either in sales or in building your list.

• Articles: many ezine publishers are looking for content…so you can write unique articles for a particular ezine as opposed to submitting it to an article directory. Check with the publisher for details…but you should be able to have a link to your website or product in the article resource box.
• Joint Ventures: in this case your product is promoted in exchange for a percentage of the profits generated rather than a flat advertising fee. This can be a great way to get your information out if you don’t have an advertising budget…and it costs you no more than a joint venture with another affiliate…
• Space filling: the publisher wants their ezine to look full. What “full” looks like is an individual taste, but generally speaking, they will want the space to look appealing to other advertisers as well as their readers. If they only have one or two ads then it might not look to another advertiser like it is a good ezine to promote their product in…so by have space filling ads for free or a discounted price they can actually make more money in the future.
• Link Trading: if you have your own web pages with existing traffic you might suggest linking from your pages to the ezine in exchange for free advertising in that publication.

Don’t let “free” be the only determining factor when choosing an ezine! You are still going to want to be sure the newsletter is in your niche of course. Free traffic from an ezine for work-at-home-moms won’t benefit your dog training site!

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