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Writing good advertising copy is a core skill that a one-person Internet marketing operation must develop if they want to make sales and don’t have the money to pay a copywriter. Some copywriters can be pretty expensive, with fees climbing into the tens of thousands of dollars. So, if you’re just learning to be an Internet marketer, and you’re trying to create your business with skinny or no funding, hiring someone probably isn’t an option. Cheap copywriters are probably not very good.

The good news is that there are some definite steps you can take to learn to write good copy. First, you have to know what it is. Not every page you see will be well-written. So, learn from the masters. To get started, go to theGaryHalbertLetter.com and read one letter each day from his archives. The late Halbert was an incredible copy genius and his work is both entertaining and his instructions will certainly improve your results.

Then, you may want to wander around some other copywriting sites, like Michel Fortin’s theCopyDoctor.com and sign up for his free copywriting video. Or, check out Jay Abraham’s “Mister X” book, if you can get your hands on a copy of that. It’s rather expensive, but it could be the best money you ever spent when it comes to learning copywriting and marketing strategies.

But if you are really nervous about learning how to format things and how to make your copy work, there are a couple of good products you can try that will help you to do these things. One is called “Sales Letter in a Box” and the other is “Sales Letter Generator.” They’re very similar, but they will help you to remember what needs to go into your copy and guide you through the process.

Writing good copy is only one part of the Internet marketing process, but it may be the most important part. Without it, people even thinking of buying your product may not buy. You have to convince them that it’s what they want to do. If you can’t do that, your business may not succeed, so it’s more important that you study copywriting, probably above all else.

Good copywriting is also important to effective lead generation, and without it, you won’t build a very big list or earn a lot of cash. If you want to learn every aspect of Internet marketing from lead generation to writing good copy to using Web 2.0, you need to visit the ListBuilding Club, where we teach you everything in step-by-step, over-the-shoulder video and make learning very easy for you. For more information and to become a member, visit http://ListFormula.com

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