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If you’ve spent a lot of time getting your squeeze page up and running, one thing you absolutely, positively must have is traffic. It’s been called the “lifeblood” of the Internet. Without traffic to your site, you can’t build a very big list.
So, how do you go about getting this sacred traffic?
There are many ways to go about getting it, but you have to decide what’s right for you. In this article, I’d like to explore the different ways to go about getting people to see your site.
Let’s start with blogging.
Oh, sure, that’s easy to say, but you say that you can’t write. At least you think that you need to be a great writer to start a blog. Well, you don’t. You can be a decent writer and still get people to read your blog. Just be sure that you’re building a list around something you’re passionate about and that other people will be interested in reading. If you haven’t done your homework on how many searches your main keyword gets every month, you shouldn’t have even built the squeeze page, right? So, let’s say that you already did that and you’re ready to rock and roll.
So, maybe you’re into something pretty unique, like World War II Battleships, and that you’ve read as many books about them as you can find. You’ve visited the floating museums. You just have this thing for battleships and you want to share your enthusiasm with the world.
Do you have any pictures of when you were on the battleships? Good! Those are blog entries. You can write a short paragraph about each one and make each one a post. Intersperse them with other tidbits of information that you want to share and that you think will interest other people who like battleships… things they may not know already. Or, even if they do know them already, put your unique spin on the facts or ideas.
But, if you can’t write. If you absolutely, positively don’t want to write, then I’ve said it before—hire someone to do it for you. You’ll find all levels of writers out there. Some will charge $2-3 an article, but that’s what you’ll get a $2 article that probably won’t do the job you want it to. Pay at least $10 – 15 for an article. You’ll still have to tweak it, no doubt, and they may not have a clue about your topic. For $15, how much researching will you get? Not much, I’m sure. So, if you have a very specialized subject that not many people know a lot about, you may want to get someone a little more expensive, but that’s up to you. You can get people of many different levels of expertise into the hundreds and even thousands of dollars to write these for you. Still, if you’re paying that much be sure they have some pretty strong credentials to back up their fees. Just try to find a writer that you can work with and that may have some interest in the subject so that they already know a little about it.
Be sure that the title to each post has your main keyword in it somewhere and other keywords, if possible, without making it sound silly. The closer to the front of the title your main keyword appears, the better. Also be sure that your keyword is sprinkled in the article, but to no more than a density of about 2%. Use synonyms and words that surround your topic, too. Google may be using what’s termed “latent semantic indexing,” or LSI to determine the quality of your site content. That means that if you put “Britney Spears” into your keywords, just because it’s heavily searched and your site is about knitting, you’ll be penalized, and that’s bad. These days, it’s all about getting Google to like you.
Google has a hierarchy of pages, known as “page rank.” When Google likes your site for a number of different reasons—your keywords are appropriate to your content, you update the site often, your code to content ratio is low, and so many other things–your page rank gets higher. Usually, that helps you get higher in the search engine results. That’s your goal. You want to get into the first three pages of results, optimally on the first page. The number 1 spot is pretty hard to achieve, but it can be done.
Another thing that search engines frown upon is duplicate content. So, if you have an article on your blog and you also submit it to a gazillion directories, you’ll have tons of duplicate content floating around out there. Why is that bad? Because search engines don’t want to come up with 10 results on the first page all pointing to the same thing. That’s not good for their customers. So, they give one site the credit for having that article, and in Google’s case, that may not be you.
The good news is that search engine spiders love blogs. They’re easy for spiders to navigate because they’re primarily text in most cases. There’s not a lot of code to stop the spiders and send them to another site. So, blog pages are indexed quickly, and each post is considered to be one page. Therefore, the more you post to your blog, the greater the number of pages. The more pages you have, the higher your page rank will be, and the higher your blog will rise in the search engine results. That means traffic.
Every post you make should have a call to action that gets people to click and visit your squeeze page. Also choose a phrase that includes your keywords and make that phrase a hyperlink, too. Voila! You now have traffic going from your blog to your list building page! Make your blog the best blog in the universe and watch that traffic grow with every post you make.
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc
To Your Success
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