Rick Burdo Here!
A Proud American
would like to Say,
To All Our Veterans.
God Bless USA.
A new consumer phenomenon is called “tagging” or you may have heard the term, “folksonomies” (short for folks and taxonomy) or bookmarks. This process of tagging websites, videos, pictures, and any other Web content is powerful because consumers are creating an organizational structure for online content of their own. Rather than comprehensive, this compilation involves what’s popular because folksonomies not only enable people to file away content under tags, but, even better, share it with others by making your bookmarks public.
This is part of what we call Web 2.0, and it involves not just tagging sites, like StumbleUpon, Reddit, Digg, and Del.icio.us, it also involves sites like You Tube, Flickr, My Space, Facebook, and Twitter. Plus, it includes every blog on the planet and wikis like Wikipedia, which is consumer content controlled and podcasts on sites like Pod-O-Matic and iTunes. The Web 2.0-verse is growing everyday and when sales happen with billion dollar price tags, as when Google bought You Tube, people take notice.
Here’s how tagging works. Using sites, such as del.icio.us, a bookmark sharing site; Flickr, a photo sharing site; and You Tube, a video sharing site, consumers are collaborating on categorizing online content under certain keywords, or tags. For instance, an individual can post photographs from their iPod on Flickr and file it under the tag “iPod.” These images are now not only visible under the individual user’s iPod tag but also under the community iPod tag that displays all images consumers are generating and filing under the keyword. Right now Flickr has more than 141,000 photos that are labeled “iPod.”
Tagging is catching on because it is a natural complement to search. Type the word “blogs” into Google and it can’t tell if you are searching for information about how to launch a blog, how to read blogs, or what to write in a blog. But search on a social bookmarking site like Technorati, and you’ll find a list of blogs that have posts on the tag that you search for. But it’s not only large sites that are getting on the folksonomy train, it’s individual consumers, and it’s helping other users to locate content that’s relevant to them more easily.
Folksonomy sites can be also be carefully used to unleash viral marketing campaigns – with a caveat. Marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services. Some won’t allow you to post your own material. When you join the site, check the terms of service, and only tag the posts from your own blog or website when permitted. Otherwise, you’re liable to be banned from the service where you violated the rules.
Tags may not always bring back results as precise as Google, but marketers should be using them and making forays into all the Web 2.0 sites to know more about what the Internet consumer is thinking. Start subscribing to tagging sites and notice how consumers are tagging information related to your product, service, company, or space. These are living focus groups, and they’re available at no cost, 24/7.
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc
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