Rick Burdo Here!
A Proud American
would like to Say,
To All Our Veterans.
God Bless USA.
Have you spent a lot of time building your squeeze page? What did you take the most time with? The colors and construction? The images that you put on the page? The sales copy? Guess what? None of that stuff matters as much as one other element. What’s that? Your headline!
You can have the greatest looking page in the world. You can have the sexiest images in the world or the best sales copy, and none of that matters. When someone comes to your page, and sees a headline that’s flat, what are the chances they’ll continue to read on? Slim and none. They won’t. You could even put up an awesome headline with nothing but an opt-in box, and people would join your list. Of course, it would have to really satisfy that WIIFM (What’s in it for me?) need, but it could work if your headline was kick-butt incredible.
If you’re not a great copy writer, you can buy software to help you. You fill in some blanks to tell the software what you’re headline should be about and then it cranks out dozens of choices. Pick a few that grab you. If they don’t grab you, they won’t grab anyone else, either. But if you don’t want to use software, hire a copywriter to create some headlines for you and then, choose the one you like best.
You probably won’t come up with the best headline first time around, no matter how much you love it. You need to test these and track them before you’ll find just the right one. Do a split test and keep it up until you see that one headline is working better than the other.
In the traditional A/B split test, you’ll test two pages. Everything on those pages will be identical, except for the headlines. If you want to, you can put the two pages with different headlines into a rotator and advertise just one link. Or, advertise the pages separately. How you do it is up to you. But whichever method you choose, be sure that you can track the results.
Google Analytics is free to use and it’s open to everyone. Just go to http://analytics.google.com and sign up. You’ll need to put a bit of code onto your page, but the directions are pretty simple. If you don’t know how to do this, hire someone to do it for you. Then, you’ll be able to see how many visitors came to your site, and which headline caused them to opt-in, as long as you put the Google code onto your thank you page, after the sign-up, too.
You should probably advertise to at least 500 if not 1,000 visitors before you can decide if a headline is working. After that, you should be able to determine which headline works best. Then, either revise the headline that lost or choose another from the headline creator software and try that. Keep doing this. Repeat the process until you’re satisfied with your opt-in rate.
Remember to size your headline right, too. Some people have very wide monitors and if your headline isn’t sized properly, it will be running all across their screens. Instead, create a table of one row, one column, and put all of your data–the headline, the copy, and the opt-in box–into it, and size it to be 650 to 750 pixels wide. That way the headline will stay where you want it to be… in front of the viewer’s eyeballs.
Headlines can make people wonder, prod them, inspire them, tease them, or make then laugh. It doesn’t matter. You just need to pique their curiosity and get them to opt-in. Make them say to themselves, What comes next? If they do, they’ll probably opt-in to get the rest of the information. Keeping people on the edge is great, and makes for great list building.
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc
To Your Success
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