That sounds a bit silly, doesn’t it? I mean, how can you possibly build a list using only words? Well, you can’t. We all know that list building requires a squeeze page to send names and email addresses to your autoresponder service. Right? But there is a way for you to build your list using words, too. You can build your list by writing articles.
To start an article, you have to think about the niche you’re building your list in. Let’s say it’s sports. OK, so what sport? Hockey. OK, Hockey is a popular sport. But that’s a pretty broad topic. What is it about hockey that thrills you? I mean, what makes you love hockey?
Maybe you like hockey players and are interested in learning more about them and their lives. What made them great hockey players? What kind of kids were they when they were growing up? What do they do when they aren’t playing hockey? These are all great subjects that you could build an article around. But let’s narrow it down even more. Let’s say that you like hockey players from the past. You have lots of great choices to write about: Bobby Orr, Mario Lemieux, Wayne Gretsky, and others. But let’s say you really liked Mario Lemieux and that you want to write something interesting about him.
How to you begin?
Go to Google and plug in “Mario Lemieux.” The first thing that comes up is Wikipedia, so wander over there and just check things out. We see that he played for the Pittsburgh Penguins for 17 seasons, and that he’s now an owner of the team. He brought the team back after they filed bankruptcy in 1999. That’s pretty interesting. Maybe we could write about that.
So, we toddle on over to “Pittsburgh Penguins.” There’s a lot of history there. The team started out as the Pittsburgh Hornets, and this and that, and then we come to Mario Lemieux and how he took the team over because he was owed so much back pay that he was a major creditor to the team. So, you have some background information. But where do you find the real stuff? Wikipedia is great for getting a handle on things, but you can’t rely on facts there, as it’s user-driven. You have to know that what you write in an article is factual.
There are plenty of places you can go to find out more information. You can go right to the source. Try the Pittsburgh newspapers, like the Pittsburgh Post-Gazette or the Pittsburgh Tribune Review. At the Post-Gazette, you can search for penguins +bankruptcy, and you’ll see a whole list of articles about the issue and it’s free to read the articles. You could consider this to be a creditable source. Magazines are another great resource, and if you have a library card, you probably have access to hundreds of magazines and journals through your library’s website. If there’s one thing the Internet can do, it’s provide research materials.
After you’re done researching, you need to gather your facts. What’s your main point of discussion? Maybe you’ll want to make it why Lemieux could never be paid. Highlight why the Penguin expenses were so high, and end with the idea that though he missed a lot of salary for a few years, he came away with a hockey team and a new stadium. Start with the problem:
“Mario Lemieux was one of the greatest players ever to hit the ice. He was loyal to his team, the Pittsburgh Penguins and stayed with them for 17 years. It’s amazing to learn that Lemieux did this even when the team owed him a LOT of money. It’s quite odd to think that the best player on the ice wasn’t even getting paid.”
Now, I don’t’ know that this is true, but I hope you see what I’m getting at. Take your topic and start it off with an interesting paragraph. Then, just fill in the details. You can do it in about three paragraphs. Then, write a summary of what you’ve just written in closing and BAM! You have an article.
Here’s where the marketing comes in. After your interesting story, you write a resource box. In that, you write: “Bob Smith is an avid hockey fan and owns one of the premiere hockey memorabilia sites on the Internet. Join Bob’s Hockey Greats Newsletter at http://bobshockey.com.”
If you are a hockey fan, would you join Bob’s list? If you liked the article, you probably would. Then, write good articles for your newsletter or autoresponder series, too and lead buyers into the products you’re selling from there. Write an article based on fact, draw readers in with an interesting lead, and then invite them to visit your squeeze page. You’ll be amazed at how well this works. But don’t stop at one article. Every article that you write and upload to directories like Ezine Articles, Go Articles, and iSnare, also help you to gain grace with the search engines from all the one-way links pointing back to your site. Articles rock! Write some and watch your traffic and your income grow.
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc
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