Should you use a Opt-In Boxes?
Are your squeeze pages up to snuff? I mean, do you have a killer headline? What about a compelling image? Some knock-out bullet points? OK. Great! You’re almost there. But what about that all-important opt-in box? Did you think a little about it before creating it, too? It’s a very important facet of any Internet marketing squeeze page, and there are some things to consider.
The first thing you need to realize is that the more information you ask for from people, the less likely it is that you’ll get it. People are leery of intrusive questions, especially if they’ve been in Internet marketing for a while, and if you ask for more than just name and email address, you’re probably going to get far fewer sign-ups than you would by asking only for the bare minimum. If you add a free special report or ebook or something to give away, then watch your opt-in rates increase. If you give away something of value, people will give you at least their first name and email address just to get it.
Second, think about your “call to action” button. Unless you change it, it will default to “submit.” Not terribly exciting is it? In fact, if you really think about it, nobody wants to submit to anything. You’re hurting yourself, if you leave it that way. Change it to something like “Click Here for More Information,” or “Instant Access” to that free special report. When you have something a little more thrilling, watch your opt-in rates soar. That one small Internet marketing trick will give you so much more power.
Also consider where to place the opt-in box on your page. With regular web pages or blogs, the top of the page is always best, but with a squeeze page, you want people to read the benefits of getting onto your list. So, you want the opt-in box just below the bullet points. Or, if you’re HTML handy, you might want to put everything into a table with two columns. Why? Because when you do that, you’re probably keeping the page “above the fold.” It means that people won’t have to scroll down to see the information. You may even want more than one opt-in box, if your squeeze page is very long and unless you have a very good reason for making it longer, then, you won’t need two boxes, but it can be done and has been done before in the Internet marketing world. For example, if you’re holding a teleseminar series and you have a long list of people to describe, you might want more than one opt-in box. There are only a few exceptions. Generally, it’s best to keep your squeeze page simple and tight.
What’s the object of a squeeze page in Internet marketing? It’s getting people to give their information to you so that you can get them onto your mailing list. Of course, once they’re on your list, you treat them very well by providing great content and only offers that you have tested and found valuable yourself. But to get that first contact, you have to ask them for limited information, jazz up your opt-in button, and put it on the page where it will be seen. If you can do these things, your list will build faster, and start working your income toward the roof.
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc
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