Rick Burdo Here!
A Proud American
would like to Say,
To All Our Veterans.
God Bless USA.
The World’s First Spam Email
Did you know that the first spam email was sent on May 1, 1978? The Internet was hardly a twinkle back then, and used mainly by the Defense Department. The first spam message was an advertisement to more than 300 people in ARPANET (Advanced Research Projects Agency Network) to advertise a new type of DEC (Digital Equipment Company) computer. But back then, it wasn’t called spam. Nobody had even thought to do it because the Internet just wasn’t in the same state it is today back then.
Today, unsolicited bulk email carries the term spam. It can actually refer to several kinds of media, but you hear it most often applied to email marketing. But allow me to educate you, not all marketing email is spam, and it’s definitely NOT spam if people have willingly given you their names and email addresses and agreed to receive mail from you.
You can’t consider that mailing out to these people is “spamming” them. You agreed to mail to them when they gave you their information. You need to provide great content for them, and to build a relationship. And you need to use that list to create income for yourself. That’s not spamming, it’s called “email marketing,” and it’s probably the best thing since sliced bread.
You can worry about offending your list. The natural tendency of the list is there’s going to be attrition. Every time you send an email to your list, there are going to be people who unsubscribe for whatever reason. Either they’re no longer interested in what you’re saying, they think you’re emailing them too much or you haven’t emailed them enough, and they don’t know who the heck you are.
Maybe they’re just having a bad day, who knows, but that’s something that you definitely don’t want to focus on. Do not focus on the people who unsubscribe from your list. That’s not to say that you want to ignore it, though.
If you find that 100% of the people who receive your first message unsubscribe, well maybe there’s a problem there. There is definitely something that is not going well. Usually if people opt into your list, it’s because they’re interested in what you have to offer.
When you communicate with them, you’re going to be providing them information and value and offering them resources that are going to help them with the reason why they opted in to your list to begin with.
The biggest fear that I think a lot of people have is, if I start emailing my list all the time with offers, they’re going to unsubscribe. What I found was actually the opposite. The more I emailed my list, the more I stay in front of them, the more money I make. The unsubscribe rate really kind of stays the same.
It all comes down to testing and you’ll want to test this on your own list. Your list is almost a living, breathing creature. You’ll actually start to see who your list is, what they react to, what they don’t react to.
In the ListBuilding Club, we teach you all about lead generation and creating a relationship with your list. We also show you how to make money with it, and we allow you to ask questions and to learn from people who are doing business in the Internet marketing field every single day. Visit us at http://ListFormula.com and let us be your Internet income guides.
Article Source: http://EzineArticles.com/?expert=Tellman_Knudson
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc
To Your Success
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