Rick Burdo Here!
A Proud Disabled Veteran
that is Honor to Serve this
Great Country of Ours.
I Say, Thank You
To All Our Veterans.
God Bless America
Here’s the deal: don’t think about making a product; think about providing value through the free information that you give people that you would have put in your product.
I generally teach people to focus on selling information products, right? And there are a bunch of reasons for that. But the biggest reason is because the profit margins on them are just insanely, insanely high. And when you have a business where you can have insanely high profit margins, it’s just really great to use that to your advantage.
So we’re talking about information products, and by information products we mean audios, videos and text, right? Audios, videos, and text, generally speaking, and specifically when you’re dealing with some sort of how-to information, you know, I didn’t come up with this stuff. I learned this from people like Mark Joyner and Shawn Casey and Alex Mandossian, a bunch of really, really smart guys who taught me how to run multi-million dollar businesses and information products are always the backbone, in my experience.
Obviously, there are million dollar, multi-million dollar, and billion dollar businesses that are not information based, but for someone who’s just starting out and trying to make money online and trying to get their business going, it’s probably one of the paths of least resistance in order to make that happen.
So often, people have an idea for an information product first, and they get it in their head that it’s time to create a product before they’re making any money online, and that actually is the exact opposite of what you should ever do with information marketing and information products.
And the reason for that is very simple. You should start out always marketing other people’s information products. And there are several reasons, right?
A high-speed overview is you don’t have to do any customer service, you don’t have to be good at writing copy, you don’t have to have a sales letter, you don’t have to know what the market wants to buy, you don’t even have to have a market in order to start selling people’s information products online. You don’t have to do any of these things.
When you’re selling other people’s information products, it gives you the opportunity to test things out. And see, the beauty of information products is that you use very similar information or information in the same vein of interest in order to engage and communicate with your potential prospects, or your customers.
And what I mean by that is in the form of e-mails, in the form of teleseminars, in the form of sales letters, in the form of special reports. In the form of podcasts, in the form of videos. Whatever the form of communication is that you have with your prospects, that is information marketing in its raw form, so don’t get confused, distracted, or moving in the wrong direction of creating your product first and foremost until you have a proven track record, until you’ve built your list, until you know people in that market will buy stuff, and you’re making money as an affiliate. Otherwise you’re going to wind up working for months and months and months and months at something that likely will never make you a dime.
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc
To Your Success
(Send a email aday to help out Our Veterans everyday)