Rick Burdo Here!
I Say, Thank You
To All Our Veterans.
God Bless America
So, I’ve tried the Facebook ads. They’re pretty cool in terms of placement and presentation, but they produced no results. So, I abandoned them. I’m wondering if any of you have had success. I’d love to hear about it. Leave me a comment and tell me what you think made that happen.
The prediction from eMarketer Daily is that Web 2.0 advertising will rise from $1.175M in 2008 to $1,295M in 2009. Not a huge jump, but it shows how people are getting more excited about placing ads on Web 2.0, but they’re predicting $1.64M in 2013, so a constant rise in advertising in Web 2.0.
But who’s doing it?
On MySpace.com, it’s the big boys. There’s a huge flash ad for the new blockbuster movieTwilight spread across the entire screen. There’s another smaller banner at the bottom for that movie, too. And we have Ashton Kutcher, Don Cheadle, and the World Poker Tour. Not one Internet marketer from our circles. Not one. Inside, we have ads all over the page. I really think that MySpace is getting just the tad spammy, and because it annoys me so, I rarely go back to visit.
I like Facebook 100 times better. The only ads there are the pay-per-click ads and they’re unobtrusive. They don’t smack you in the eyeballs like the MySpace ads do. I mean, it makes you wonder whether you’re at MySpace to socialize or be in a virtual mall lined with nothing but billboards. But MySpace is kind of for the younger generation. Maybe they’re so inured to all of the ads they see day after day that they just don’t notice.
HubPages.com has a couple of banner ads on the front page. Not really annoying because I’m banner blind, I guess. I just don’t see them. They’re there when you sign in, too, and from companies like AT&T, so I’m guessing that the HubPages owner is making a tidy sum from those banners. I don’t mind. They should be making some money for their service.
Squidoo? No ads at all on the home page. Very classy. We have some advertising on the lenses themselves, but again, not annoying at all. The banners blend in and well… again from big companies. I’d expect nothing less from Seth Godin.
But, what’s the deal with Twitter? I mean, it’s HOT, hot HOT! And they have NO monetization for that service whatsoever. I mean, how many of us could jump right in and give them a pointer or two? Have any of you guru types contacted the people? You’re missing a huge opportunity there!
Anyway, I’m seeing these numbers and they’re looking pretty good, but we’re talking major companies coming in and making money with Web 2.0. I’m really hoping they won’t come in and overwhelm the sites and make a carnival-like atmosphere like they did at MySpace.
Of course, I’m into advertising and all things marketing, but there’s a delicate balance, isn’t there? We all hate email spammers, so there’s a line that we all, marketer and non-marketer alike don’t like crossed.
When the ads come in to pollute the sociability of Web 2.0 — bad news, and the predictions for big ad revenues? Out the window.
I say keep Web 2.0 sociable. Keep too many ads out and people reaching out to people in. That’s the part that makes Web 2.0 special.
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc
To Your Success
(Send a email aday to help out