Rick Burdo Here!
A Proud Disabled Veteran
that is Honor to Serve this
Great Country of Ours.
I Say, Thank You
To All Our Veterans.
God Bless America
People often ask me, “How do you go about approaching the big affiliates for promoting your product? Do you offer them a higher commission? Is there any protocol you have to follow, or is it pretty much the same as approaching any other J-V partner?” And yet, the people that they want to approach have absolutely nothing to do with their Internet marketing niche.
Here’s the deal… I wouldn’t even approach those people. The reason I say that is because an Internet marketing affiliate is only as good as their list responding to you and your offer. If these people don’t offer any products in your niche or genre, then the translation is that there’s a pretty darn good chance that their list doesn’t care about that product or that topic you’re offering.
That’s not what they built their Internet marketing list around. This is a really interesting point. I remember once I had a Black Diamond Line student that was trying to get me to promote an ebook about cats or something. They said, “You have five cats. You talk about having cats in your home office. Why won’t you promote my ebook about cats?”
I said, “Because my list doesn’t care about cats. I’m sure there are people on my list who care about cats.”
They said, “Why don’t you promote it to get the people who care about cats to respond?”
The reason is because there are people on my list who care about every possible topic imaginable. For example, do you think everybody on my list might brush their teeth in the morning? I hope that the large percentage of people on my list brush their teeth in the morning. Now maybe I’m wrong in that, but I hope they do. That doesn’t mean I’m going to start promoting toothpaste to my list. I’m not the dental authority; I’m the list-building authority.
On the other hand, if I had a list about how to get rid of gingivitis, and you have an amazing toothpaste that helps to promote healthy gums, or dental floss, toothbrush, ointment or whatever, that helps to promote healthy gums, helps to eliminate bad breath or whatever, now we have a winner. But I’m not going to promote your ebook about cats to my list. It doesn’t make any sense.
Internet marketing via JV partners is great. It’s the fastest, easiest way to get traffic and to increase the size of your list. But it has to make sense. If you’re in the self-improvement niche, then only JV with other people in the self-improvement niche, who have built an Internet marketing list around people interested in self-improvement. Not only will you have more success, but you’ll have an easier time getting partners.
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc
To Your Success
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