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Because Google is the undeniable leader in search, it places a high value on the quality of its results. But Google is also the leader in the pay-per-click industry, which is so important to the Internet marketing community. Google want advertisers to pay for legitimate clicks from people really interested in the products advertised, and gets very cranky when the terms of service aren’t followed.
If you’re going to be seriously involved in Internet marketing, these are some things you must understand, if you don’t want to have your AdSense account pulled—not just for a while or a slap, but for life. Nothing hurts more than building a solid AdSense income to have it taken away because you’ve broken the rules, even unknowingly.
Here are some things to remember before getting involved with AdSense:
Google says you cannot: “…directly or indirectly generate queries, Referral Events, or impressions of or clicks on any Ad, Link, Search Result, or Referral Button through any automated, deceptive, fraudulent or other invalid means…”
What it means: You can’t put pages into any situation where you’re encouraging clicks. You can’t get other people to click on the ads on your site for you. You can’t use robots to click for you, and use any other type of automated service, such as a traffic exchange, to show these ads. Google records the IP addresses of clickers. You won’t get away with anything that is other than natural search and click.
Google says you cannot: “…edit, modify, filter or change the order of the information contained in any Ad, Link, Ad Unit, Search Result, or Referral Button, or remove, obscure or minimize any Ad, Link, Ad Unit, Search Result, or Referral Button in any way…”
What it means: You cannot manipulate the results shown in the AdSense template and you can’t hide them in any way. For example, if you were really smart and could devise a script that would hide all competing ads in your niche, that would be a huge no-no. You can, however, set your preference to omit certain results at the AdSense site by clicking on the “Competitive Ad Filter.”
Google says you cannot: “…frame, minimize, remove or otherwise inhibit the full and complete display of any Web page accessed by an end user after clicking on any part of an Ad (“Advertiser Page”), any Search Results Page, or any Referral Page…”
What it means: You can’t mess with advertisers’ pages (the pages shown after someone clicks on an AdSense ad). They have to be shown in full, naturally as they appear on the web.
Google says you cannot: “…redirect an end user away from any Advertiser Page, Search Results Page, or Referral Page; provide a version of the Advertiser Page, Search Results Page, or Referral Page that is different from the page an end user would access by going directly to the Advertiser Page, Search Results Page, or Referral Page…”
What it means: When someone clicks on an ad, they’d batter go straight to the page the ad is for, without any interference and without the end result being altered. Some Internet marketing people might think it’s okay to stick, a “thank you for visiting my site… buy this…” type page before the clicker gets to the advertiser’s site. Not allowed.
Google says you cannot: “…act in any way that violates any Program Policies posted on the Google Web Site…”
What it means: That pretty much says it all. If you haven’t read the Terms of Service at Google AdSense, get over there and read them, and do so periodically, if you want to keep your AdSense account.
An AdSense account can be awesome for your Internet marketing business, when you use it properly and don’t upset the Google ghods. Follow the rules, and over time, you’ll find that AdSense can be your Internet marketing business’s and your wallet’s best friend.
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc
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