Rick Burdo Here!
A Proud Disabled Veteran
that is Honor to Serve this
Great Country of Ours.
I Say, Thank You
To All Our Veterans.
God Bless America
Are your squeeze pages up to snuff? I mean, do you have a killer headline? What about a compelling image? Some knock-out bullet points? OK. Great! You’re almost there. But what about that all-important opt-in box? Did you think a little about it before creating it, too? It’s a very important facet of any Internet marketing squeeze page, and there are some things to consider.
The first thing you need to realize is that the more information you ask for from people, the less likely it is that you’ll get it. People are leery of intrusive questions, especially if they’ve been in Internet marketing for a while, and if you ask for more than just name and email address, you’re probably going to get far fewer sign-ups than you would by asking only for the bare minimum. If you add a free special report or ebook or something to give away, then watch your opt-in rates increase. If you give away something of value, people will give you at least their first name and email address just to get it.
Also think about your “call to action” button. The autoresponder default in Internet marketing is “submit,” so unless you make the conscious effort to change it, that’s what it will read. Do you like to submit to anything? Probably not. So, why would people want to submit to you? Not a terribly exciting prospect, right? OK, so change that button to something like “Free Instant Access” or “Claim Your Free Subscription,” anything that will get people in the mood to click.
And lastly, where will you put your opt-in box? On a web page or blog, the top of the page is the best place. But with a squeeze page, you want people to see the benefit of opting in, right? So, the box should go below the bullet points. Keeping all of it above the fold (so people don’t have to scroll down to see it) is another good idea. Internet marketing people don’t have a lot of time, so they’ll scan and if they have to scroll down very much, they might leave. Putting your opt-in box where they can see all the information and what they’re getting is a good idea. If you have too much information in the body of your squeeze page and are handy with HTML, you could use a table and put the bullet points and opt-in box in two columns. That way, you’ll keep the opt-in box above the fold.
What’s the object of a squeeze page in Internet marketing? It’s getting people to give their information to you so that you can get them onto your mailing list. Of course, once they’re on your list, you treat them very well by providing great content and only offers that you have tested and found valuable yourself. But to get that first contact, you have to ask them for limited information, jazz up your opt-in button, and put it on the page where it will be seen. If you can do these things, your list will build faster, and start working your income toward the roof.
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc
To Your Success
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