Rick Burdo Here!
I Say, Thank You
To All Our Veterans.
God Bless America
Are you using video successfully? Have you even started to include video in your traffic routines? Here’s the thing: People want it! The demand for video is rising, and according to eMarketer.com by 2012, which is only 3 short years away, 88% of all Internet users will be watching video, and 80.9% of us will be using it in our marketing campaigns. That’s huge!
So, what do you put in a video?
If you’re in a niche, you’re obviously an expert in that niche. You know things that other people don’ t know. So, give them an interesting factoid about your niche, or teach them something they need to know.
The trick is to make the video interesting. If you don’t, no one will watch it. To make it interesting, it shouldn’t just be you on the camera droning away about something. A great blog is http://DearTellman.com where you can watch Tellman answer questions. Notice how he does it. He’s animated; he’s on fire! Plus, he gives stuff away, everyone adds comments and video comments, and it’s really cool.
If you just suck at making videos, pay someone else to do it for you. Just be sure that you’re getting your URL into every frame. Make a watermark or a callout and be sure that people are seeing information about how to get to your website.
Keep the video short, too. You know that most of us have environmental ADD, right? I mean, anyone under about 40 grew up with Sesame Street. They gave things in short bursts to keep kids attention.
Well, Internet viewers are kind of like those Sesame Street kids, who are all grown up now. If you don’t give them something quick and clean, you won’t keep their attention. Videos should be 5 minutes, which is ideal, but probably less than 10 minutes. If you have a very long story to tell, think about chunking the information down in a series of videos, rather than making one long one.
Making short videos isn’t as tough as you might think. Don’t let the thought of it overwhelm you. You may need to practice a little, but after a while, it will seem easy. Anyone can do it, and you need not look like a movie star either. Just be sure that you keep it short and simple, but more importantly, make it interesting. If you do that, you’ll have a huge following and be making extra money as a reward.
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc
To Your Success
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