Rick Burdo Here!
A Proud American
would like to Say,
To All Our Veterans.
God Bless USA.
If you’ve been list building a while, and you find out that your list isn’t buying what you have to sell, you may be barking up the wrong list. Where did you get them? Was it from a free service, or did you build them organically? And what do they need and want? At what price point do you begin? These are all things you need to ask yourself.
Let’s take these questions one-by-one.
First, where did you acquire the list? If you spent a lot of time and little money on advertising and built your list in free exchanges, you probably won’t have too many buyers. They’re freebie-seeking people, not businesspeople, who think you can come online, not pay a dime, and make a fortune. They want everything for free, and when you send them your first or second email that includes a product promotion, they’ll probably unsubscribe from your list. They never learned the caveat: It takes money to make money, and you’re better off building a list from a place where people understand the value of putting a dollar in and getting two dollars back.
Organic traffic is also free traffic, but of a different kind. Now, you’re talking about search engine optimization to get your site to the top of the search engines. You’ll probably be building your list with some of the people above, but not all of them. People who search Google for your keywords, come to your site, like what they see, and sign up for your list are more likely to buy from you for the mere reason that they sought you out. You’ll have a mixed crowd. Some will be willing to spend, while others will still clutch the dollar waiting for pie-in-the-sky.
But if you have a list like this, and they still aren’t buying, are you selling them the right products? For instance, if you’ve built a list around martial arts, are you trying to sell them Internet Marketing materials? That would be pretty dumb. Although some martial artists might be interested, the majority of them won’t. What’s the likelihood that the interested parties are in your list? Slim. Be sure to sell them martial arts-related items.
How do you know which ones they’re interested in buying? Ask them. Send out a broadcast message and just ask. You may get some replies and that will help you to determine what it is they want to buy. Then, just find and try some products, and sell them the ones that you enjoy yourself. Never try to sell people things that you haven’t used and that you know are great. It’s just not ethical to do it any other way.
And what about price? Where do you start? Which kinds of customers are you trying to attract? Do you want the $5 customer or the $5,000 customer? You probably should decide this before you start building a list. Here’s the thing: The only thing that matters is how much money you want to make. If you want to sell $5 items and want to make $5,000 a month, you’ll need to make 1,000 sales. If you sell a $50 item, you’ll need to make 100 sales. If you sell a $500 item, you’ll need to make only 10 sales. Or, if you want to sell 1 item and make $5,000, then be prepared to be patient. But what kind of customers do you have? Are they $5 customers or are they $5,000 customers? Test and track, and with everything else. If you put out a $5 product and make 1,000 sales it may not happen, month after month, like you want it to. So, try a $50 dollar product and see how well that’s received. If you make 100 sales with little effort, then go to the higher-priced product and see what happens.
When you find that your sales are lagging, you’ve probably hit your ceiling. But that’s OK. Offer them products at that price on a regular basis. Yet, with your buyers, try progressively higher-priced items, until they stop buying. So for instance, you sell a $50 product to Joe Smith. On the thank-you-for-buying page, sell him a $100 product. If he buys that, sell him a product between $200 and $500 and so on.
All of these ideas are important in list maintenance, but if you haven’t started building your list yet, decide first who you want them to be, and then, find people in the price range you can afford to sell. Try advertising in ezines that has advertising for products in your intended price range. Put an ad in that publication and send people to your squeeze page. Those people will be good customers because they’ve made a choice to not only come to your page, but to opt-in. But if your list is already built and your people just aren’t very responsive, sell them what they can afford and then, build a better list.
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc
To Your Success
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