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The 4 Most Shameless Email Marketing Efforts
Did that title make you click to read more? Well… undoubtedly or you wouldn’t be here reading now, would you? Anything with the implication of scandal is intriguing and people are curious. That’s exactly what you need to do to get people to open the emails you send out. So, what are these 4 shameless ways?
Here they are, but these are ideas you should split test. What works with my list may not work with yours:
1. First name personalization
People love to see their names in print. When you send an email message with the headline, “[First Name]…” it immediately catches people’s eyes. But the technique has been used a lot by online information marketers, so it may depend on what niche you’re marketing to as to whether or not this tactic will work. Also, if you have your emails forwarded to Twitter from AWeber, it’s probably a bad idea to use this tactic, as the first name won’t parse over. Your Twitter message will start with “[First Name],” which is rather unprofessional.
2. Date Orientation
Add “Today only” or another date-related subject line. This often creates a sense of urgency for your customer. “Look now, or miss out forever,” “Offer expires [tomorrow’s date].” A play on any of these ideas may produce more opens for you.
3. Capitalization vs. lower case
Any change you make to copy could produce a better result that the original. Or, maybe not. That’s why split testing your subject lines to see what works and what doesn’t is so critical. Yet, just changing the way that you present your subject line could make a difference. Look at these two subject lines: “Be Brilliant!” “Be brilliant!” and “be brilliant!” All three are distinctively dissimilar in appearance, though they all say exactly the same thing.
Add an ellipsis (…) at the beginning or at the end of your subject line, add an arrow at the beginning (==>) to create interest, or even add a bullet point. If your subject line just looks different than everyone else’s, that may get people to open your mail
With the amount of email that people get from being on every list online, you have to try different tactics to get people to open your emails at all. Learning all about lead generation and email marketing is what we specialize in at the ListBuilding Club, though you will learn Internet marketing from buying your first domain. Get all you need to know about creating a solid online business when you visit http://ListFormula.com.
Article Source: http://EzineArticles.com/?expert=Tellman_Knudson
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc
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