Rick Burdo Here!
I Say, Thank You
To All Our Veterans.
God Bless America
There are literally thousands of ezines out there…so you are going to want to do some homework and dig around to see if any particular ezine is right for your advertisements.
The first most obvious criteria of course is that the ezine, or newsletter, is in your niche. Beyond that, you want to make sure the ezine is a good fit and other people seem to be getting results from advertising there.
Step one: research
Rates: the newsletter may be perfect but if you can’t afford the ads obviously it isn’t a good fit for you–right now! Keep a list of ezines that you want to subscribe to later when your budget is bigger. Or you might choose to advertise in fewer newsletters in order to be able to afford the one(s) you think are best for your product.
Market: if you don’t see it openly declared in the newsletter or website (you probably will) contact the publisher and ask who they believe their market is. The best ezine to advertise in is one that targets the people most likely to buy your product.
Policies & procedures: what types of ads do they accept, how long does an ad run, do they offer any special discounts for repeat ads…you can get this information from the publisher if it is not directly on the website.
Contact other advertisers: this is a way to get information about response rates, effectiveness of the ezine for their ad. Be courteous of their time–it isn’t the job of the advertiser to promote the ezine after all! Be brief and specific–“I’m considering advertising in ABC ezine and I’ve seen your ad in there and I’d appreciate any information you’d like to share about your experience.”
Step two: subscribe
Before you ever place an ad with the publisher, subscribe to the ezine. Look at a couple of previous issues in addition to the most recent issue.
Get a feel for the content…make sure it really is a good fit for the product you are promoting. Does the ezine offer good stuff, or is it just a bunch of advertisements? If the main purpose of the newsletter seems to be the ads, then pass on it–subscribers probably won’t hang around long. One exception to that would be if the ezine is actually marketed as an advertising mailer (as opposed to being marketed as a newsletter on topic X)…then the subscribers are expecting to see a list of ads.
Look at the advertisements in the ezine. Look for ads that repeat for several months in a row…if you don’t see any repeat ads consider that a red flag that the advertiser is not seeing results. That doesn’t 100% mean that the ezine doesn’t work…it could be the ad doesn’t work, but if nobody is running ads for more than 2 or 3 months that is a bad sign.
Step three: make a decision and place your ad
Now that you have found a newsletter that seems to be a good fit, it is time to put the pedal to the metal and go for it! Select the publisher, place your ad, commit to a couple issues and track your results. After a few runs you can evaluate the performance of your ad and determine if you need to tweak the ad or find a different ezine for your advertising dollars.
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc
To Your Success
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