Rick Burdo Here!
A Proud American
would like to Say,
To All Our Veterans.
God Bless USA.
How many times have you sat down to write sales copy and just froze? You want to write something compelling, something that will make people just click on that “buy” button, but you’re stuck. You don’t have the first inkling of what to write or how to write it. Or, you just hate writing it. Maybe you’ve had so little success with your copywriting attempts in your past that you’re a little gun shy. That second problem is simple. Pay someone to write it for you. Yet, if you don’t have the money to do that, what should you do? Copywriting is a major backbone of Internet marketing.
One of the first things that any good copywriter will tell you is that you should “swipe” it. That means that you should take someone else’s successful copy and use it to write your own. That doesn’t mean that you should steal it by plagiarizing, but you can use it to write your own copy elements. This is a tactic that the great Internet marketing and direct marketing copywriters use all the time.
So, let’s take a very famous headline from copywriting great, Gary Halbert, which reads: “Now Revealed For The First Time Ever! The Amazing Blackjack Secret Of A Las Vegas Mystery Man!” This was a newspaper advertisement, but it can be applied to Internet marketing, as well. Pretty exciting headline, right? Well, what if you’re in the golfing niche? Take Gary’s headline and rewrite it this way: “Now Revealed for the First Time Ever! The Amazing Arnold Palmer’s Proven Golf Swing Secrets” or Jack Nicklaus or whomever. But you see? You can take elements of copy and just rewrite them for your niche and make them your own.
You can do this with long copy letters, too. Just be sure that you’re rewriting the copy, not stealing it. Here’s an example of swiping a paragraph that reads: “Shortly after I started out as a professional baseball player, I got one of the biggest shocks of my life. That was back in 1907. I was playing for Johnstown, Pa., in the Tri-State League, I was young and ambitious–wanted to get to the top–and what happened? I was fired.” So, what if your Internet marketing niche is selling golf equipment? It’s sports related, but not baseball, right? OK… Here’s how you change it: “Shortly after I started out as a golfer, I had one of the biggest shocks of my life. That was back in 2001. I was playing a lot of golf here in Virginia. I was young and ambitious–I wanted to play as a pro. I even enrolled in a golfing clinic, and what happened? I was asked to leave because I just couldn’t get my swing together. The pro pulled me aside and said, “Joe… You’re wasting your money. You’ll never be a golfer.” Well, don’t you want to know the rest of that story? Sure, you do. And people will read it and if you continue on with the swipe, your Internet marketing business could do very well.
So, you see? Writing copy doesn’t have to be that difficult. You can use successful copy that’s already been proven to work and rewrite it. Make it specific to what you’re trying to do, and see how well it works for you. You can take headlines from one letter and body copy from another. You can mix and match them–whatever works for you. Just don’t feel a huge weight on your neck when it comes time to write copy for your Internet marketing business. It’s what all the big-time copywriters do all the time. Why not you?
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc
To Your Success
(Send a email aday to help out Our Veterans everyday)