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Posts Tagged ‘Relationship Marketing’

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During one of my personal Internet marketing coaching calls, a student asked me about relationship marketing and how he could use it to create better responsiveness in his list. The way I see it is that you know your customer and he or she knows you. You know something about each other, and then you market according to that knowledge. But the thing about Internet marketing is that you can be list building until your list is more than half a million people, but if you don’t build a relationship with those people, and maintain that relationship in a special way, you won’t make much money.

Now, in any business, in any interaction, Internet marketing or otherwise, there is a relationship of some sort, but it depends on whether you’re talking about a relationship in terms of comparing two things or how two things are connected, or if you’re talking about a relationship more like a romantic relationship, a friendship, or a family relationship. There’s a certain depth to those relationships that’s important to Internet marketing, too.

Relationship marketing is one that has some emotional attachment, and it’s beyond all the hype and people just trying to sell crap, which is where many list building strategies just bomb. The kind of relationship marketing I’m talking about is when you go to a seminar and meet someone who’s on your list, for example, and you go out to dinner. You learn a lot about them, including the name of their pets. That’s an example of relationship marketing, because you’re connecting with someone on a personal level. With Internet marketing, it’s just not as deep, unless you make an effort to keep it that way. One great website that uses relationship marketing very well is www.Tut.com.

I’d like you to go to www.Tut.com, and I’d like you to go to “Notes from the Universe.” I’d like you to subscribe, and I would like you to fill out their long form that they have you fill out that has your birthday, your likes, your dislikes, what you’re working toward, all sorts of different things. You’ll get an email from them every day, and that email will tell you about your life. It’s very powerful. That, for me, is relationship marketing and what good Internet marketing is all about. You need to build relationships with the people you have been list building with. They need to know you and they need to trust you.

Then, I said to my student, “There is a big difference between a Coca-Cola billboard on the interstate and what we’re doing here right now. I mean, we’ve never met in person, right? Yet we talk at least once a week during Black Diamond Line. You were part of my Traffic Apprentice program where we talked more. You’ve done work for me and my company. I’ve referred business to you not only from my customers; I’ve referred business to you from my friends and my colleagues. That is relationship marketing. Do you see the difference?” Then, I asked him when the last time Coca-Cola sent any business his way. He understood the difference immediately. Relationship marketing is how you should be focusing on list building in your Internet marketing business.

List building and communicating with your list in an automated way works, but communicate to them in a way that really speaks to them as individuals. Not to just whatever you decided you want to sell, but actually going out of your way to find out what it is that they need, and then addressing it directly. You can do this in a very simple form of an ASK campaign. But what if you did an ASK campaign that tagged those questions that the individual asked or the survey that the individual took to that individual’s record, the name and the email address?

Here’s the thing: You should try stuff just to try stuff and see if it works. Some things will work better than you imagine. Some things definitely will not. Use the good things and try to find a bond with your audience. Relationship marketing and surveying your clients is very, very powerful and it’s extremely important if you want to be successful with Internet marketing. List building is important but building a relationship with that list is crucial.

Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: https://www.sendaemailaday.com/lbc

Disabled Veterans Teleseminar Training Series

 To Your Success
List Pros
Rick Burdo

https://www.sendaemailaday.com

(Send a email aday to help out Our Veterans everyday)

Follow Me:
http://www.twitter.com/rickburdo

Rick Here!

 I Say, Thank You

To All Our Veterans.

God Bless America

Enjoy!

 One of my personal coaching students asked me, “What exactly is relationship marketing and how can I use it to increase the responsiveness of my list?” Well, as I see it, when your subscriber or your customer knows who you are, and you know who your customer is, you know something about them, and you are then marketing via that relationship.

Now, in any business, in any interaction, there is a relationship of some sort, but it depends on whether you’re talking about a relationship in terms of comparing two things or how two things are connected, or if you’re talking about a relationship more like a romantic relationship, a friendship, or a family relationship.

There’s a certain depth that happens. When people refer to relationship marketing, generally they’re referring to something that has that emotional attachment to it above and beyond hype and just trying to sell crap. What I’m talking about is, when you go to a seminar, for example, and you meet one of your subscribers. You take them out to dinner and you find out the names of their pets. That’s relationship marketing. That’s an example. Now that was a fairly deep example, and you’re talking to people on a human level. One website that I’ve seen that uses relationship marketing in an astronomically effective way is www.Tut.com.

I’d like you to go to www.Tut.com, and I’d like you to go to ‘Notes From the Universe.’ I’d like you to subscribe, and I would like you to fill out their long form that they have you fill out that has your birthday, your likes, your dislikes, what you’re working toward, all sorts of different things. You’ll get an email from them every day, and that email will tell you about your life.

It’s very powerful. That, for me, is relationship marketing. Then, I said to my student, “There is a big difference between a Coca-Cola billboard on the interstate and what we’re doing here right now. I mean, we’ve never met in person, right? Yet we talk at least once a week during Black Diamond Line. You were part of my Traffic Apprentice program where we talked more. You’ve done work for me and my company. I’ve referred business to you not only from my customers; I’ve referred business to you from my friends and my colleagues. That is relationship marketing. Do you see the difference?” Then, I asked him when the last time Coca-Cola sent any business his way. He understood the difference immediately.

You can communicate with your list in an automated way, too, but communicate to them in a way that really speaks to them as individuals. Not to just whatever you decided you want to sell, but actually going out of your way to find out what it is that they need, and then addressing it directly. You can do this in a very simple form of an ASK campaign. But what if you did an ASK campaign that tagged those questions that the individual asked or the survey that the individual took to that individual’s record, the name and the email address?

Now you know their favorite pet’s name, and you talk to them about their pet in their emails. Do you see how that works? It’s not initially that it ‘feels like’; you truly are talking directly to them. Now let me give you another example, okay? What if you ran people through a multiple-choice survey, where they had to put in their name and email, or where you carried over their name and email in their background because you used an HTML message or whatever? If you did something like that, could you say, “What’s your biggest challenge online: writing copy, building your list, driving traffic, finding a product, or understanding all the tech stuff?” They click on one and they enter their name and their email. You know that much more about them.

Here’s the thing: You should try stuff just to try stuff and see if it works. Some things will work better than you imagine. Some things definitely will not. Use the good things and try to find a bond with your audience. Relationship marketing and surveying your clients is very, very powerful.
 
 Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: https://www.sendaemailaday.com/lbc

Disabled Veterans Teleseminar Training Series 

 To Your Success
List Pros
Rick Burdo

https://www.sendaemailaday.com

(Send a email aday to help out Our Veterans everyday)

Follow Me:
http://www.twitter.com/rickburdo