Posts Tagged ‘Intrenet Marketing’
Internet Marketing: Press Release Traffic, Part 1
Rick Burdo Here!
A Proud American
that would like to Say,
Thank You.
To All Our Veterans.
God Bless USA.
Enjoy!
When Internet marketing, there are 17 great ways to drive traffic to any website, and one of the most powerful ways is through writing press releases and adding them to press release sites. So, just what is a press release?
A press release is the announcement of something important happening in your company. Maybe you’re launching a new website or product. Maybe you’re holding a special fire sale or someone in your company received a prestigious award. All of these are good reasons for writing a press release. The fact that you just posted to your blog is not. Save press releases for special events and people will take notice.
The reason a press release is so powerful is that they’re Google fodder, and in Internet marketing, Google is very, very powerful. We cater to the whims of Google because it brings the most traffic to our sites, and the traffic just converts better. Google is the current Internet marketing go-by in whatever you do. And Google just loves press releases.
Press releases are easily spidered, meaning that they’re text based, and search engine robots (called spiders) can easily navigate through the page. Both Google and Google News love them. If you write your press release with one keyword in mind (and it should be one you want your site to rank in the search engines for), the spiders will gather what the content is about and list your release in their results pages for that keyword.
Now, here’s the other great thing… Press releases provide search engine optimization (SEO) advantage for your website because when you hyperlink your keyword, it’s a one-way link pointing back to your website. Google counts those one-way links as votes for your site. All one-way links are counted this way, but when they’re from a site like PRWeb, which has a high Google page rank, that’s even better. The reputation of the page linking back to your site is great and you get some of that benefit. You can easily find any site’s page rank, if you download the Google toolbar or install the add-on for Firefox called “Search Status.”
Press releases are scanned by people in the media, who are outside the Internet marketing world, too. You could get some additional publicity if a local or even national newspaper, radio, or even television see your press release and want to know more. It happens every day. Media people are always looking for a new story, and press releases are a great way for them to find content. So, they spend some time looking through press release sites to get a story.
Not all press release sites are created equally, though. Before uploading your release, be sure to check on the site’s traffic by going to Alexa.com, which measures website traffic, and seeing what the PR site’s ranking is. If you see that it’s above 100,000, you may want to reconsider uploading to that site because it probably gets limited traffic, which means your release will have a low chance of being seen.
Those are some basic press release guidelines that apply to any Internet marketing business. In our next article, let’s learn how to write a press release to get your Internet marketing business seen…
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: https://www.sendaemailaday.com/lbc
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Rick Burdo
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Internet Marketing: Ezine Advertising, It’s Sitting Right Under Your Nose
Rick Here!
Thank You
To All Our Veterans.
Enjoy!
If you run an Internet marketing business, how many times have you thought, I’m tired paying for pay-per-click? Or, I just bought 2,500 guaranteed hits, and they converted like crap? Then maybe you’ve tried some simple search engine optimization tricks that just didn’t pan out quickly enough for you. What’s an Internet marketing business owner to do? Well, there’s a great form of advertising that works well and that can pay off in a hurry–ezine advertising. Not only that, but it can work in two ways.
The first thing Internet marketing people usually think of is placing a paid ad in an ezine. This is a good way to get some traffic and some very targeted customers. All you have to do is to come up with a great headline, primarily. Why? Because you need to attract readers. Otherwise, they’ll just skim over your ad entirely. So, take time crafting your headline. Write 10 of them and pick the ones you like the most. Then, tweak them and polish them, until you’re ready to spend some money on an ad. Otherwise you’ll be throwing money away. Just as with any other written form of advertising in Internet marketing, it has to be great at pulling people into your ad.
Then, write the body. Be sure to follow the ezine’s editorial guidelines for word count and format, but generally, the rest of the ad will only be 2 – 3 short sentences. Let them pique people’s interest even more. As Jimmy D. Brown always says, “Give them incomplete information.” Make them wonder about the rest so that they will visit your website and buy your product.
When choosing ezines to put your Internet marketing ads into, be sure to at least skim through the ezines and notice where advertisements are placed. If they’re somewhere at the bottom of the page, where nobody will see them, avoid that ezine like the bird flu. You’re paying, so your ad should be within the viewer’s sight. The best spot is in the upper left-hand corner because tests have proven that our eyeballs go there first. It’s kind of like an isosceles triangle from there, with the worst possible place being the lower right-hand side. Plus, the closer to the top the better, of course. So, just be careful with what you’re buying. If you buy an ad that shows up in the lower right-hand corner of the ezine, you won’t be getting much bang for your Internet marketing buck.
But that’s not the only great way to advertise in an ezine–write an article and submit it to the editor. You don’t have to pay for that kind of advertising! Ezines are always interested in getting new content in their niche, and if you can write an interesting and well-constructed article, you’ll have a great chance of it being accepted. You need to be better at Internet marketing than grammar, and the spell-checker will help with the spelling. Just read through your article again, after you run that tool, and make sure that homonyms, like there (in that place), their (belonging to them), and they’re (they are) are appropriately used. Spell checkers can’t detect things like that. Nor can they check words that are misplaced, but spelled properly. For instance, if your fingers typed “and” instead of “an,” a spell checker would think it was OK.
Providing content for and advertising in niche ezines where your Internet marketing business sits is definitely OK. There are several services online that come up when you type “ezine advertising” into Google. Check out each service and see how well each works for you. If you’re unhappy with the results, try different ezines or a different service. But just like anything else in Internet Marketing, it takes some time to test and track and see where your efforts are producing the best results.
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: https://www.sendaemailaday.com/lbc
Disabled Veterans Teleseminar Training Series
To Your Success
List Pros
Rick Burdo
https://www.sendaemailaday.com
(Send a email aday to help out Our Veterans everyday)
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Lusting for List Building Traffic: Blog Traffic
Rick Here!
I’m Proud to be an American.
Thanks for The List Building Club.
Enjoy!
Everyone knows about natural search, which is great, but let’s talk a little about “blog search” specifically. Did you know that there are search engines created specifically to index blog content? The biggest and probably the oldest around is Technorati (http://technorati.com), and if you have a blog, it’s a good idea to “claim” it at Technorati. That way, you’ll not only be indexed, you’ll be able to check minimal stats, like your blog’s rank in the blogosphere and how many people have made your blog a “favorite.” If you post a lot, and people like your blog, you’ll rise in the rankings and get more readers. There are other search engines for blogs, too, such as Blogsearch.Google.com and Icerocket.com, but there are tons of them. Get your site listed in as many as possible.
I’m sure you’ve heard a lot about YouTube, MySpace and other what they call “Web 2.0” sites. They have a format you’ll probably recognize, either video or social networking. But there are other “tagging” sites that will bring massive traffic to your blog, and you should become a member of as many of them as you can. Here are some favorites:
StumbleUpon: Once you join, you’ll be able to download a toolbar that sits at the top of your browser. Then, whenever you see a site you like, you can vote on whether you like it or not. Vote “thumbs up” for every post you make. Be sure that you’re voting for the actual post and not just the blog by clicking on the title in WordPress or clicking on a link titled “permalink.” The pages that come up have a URL specific to your post.
SpicyPage: You can claim authorship to both blogs and websites here. Be sure to make some friends and get your site some votes. You will get some traffic.
Digg: Digg prefers news stories, but any worthwhile content is accepted. Just don’t post a blatant ad for a product and then “Digg” it. You won’t be happy with the results.
Most of these sites work the same way. Others are Del.icio.us, Netscape, Furl, RawSugar, and on and on. There are tons of “Web 2.0” sites, which is what these interactive sites have been termed, out there.
Another Web 2.0 way to get traffic to your blog would include:
Wikipedia: The editors aren’t at all interested in commercial advertising. However, if you have a blog that provides great content for the topic, then fine. For instance, I also write an ADHDWebsites.com blog, which is strictly about dealing with ADD and ADHD. That site is entered in Wikipedia under several different categories pertaining to ADD and ADHD and a lot of traffic comes our way from there. Just be sure to follow the category’s style sheet when posting or your entry will be erased.
All of these are incredible sources where you can work to drive traffic to your blog and/or your squeeze pages. Don’t overlook this! For more Web 2.0 sites, go to Go2Web20.net (http://go2web20.net) and see just how many outlets there are. You’ll probably be amazed.
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: https://www.sendaemailaday.com/lbc
To Your Success
List Pros
Rick Burdo
https://www.sendaemailaday.com
(Send a email aday to help out Our Veterans everyday)
Follow Me:
http://www.twitter.com/rickburdo
List Building: How to Build a List and Sell a Product at the Same Time
Rick Here!
If you’re an Internet marketing person who is selling an affiliate product, you get an affiliate link that leads to the product’s web site or sales page, right? Well, lots of people think that you can’t also be list building when you have that kind of set up. Guess what? They’re wrong.
The thing is that you can use any means of selling the product that’s not against the owner’s terms of service or affiliate agreement, or that’s not illegal. Spamming, for instance, would be against both of those conditions, probably in all cases. But you can do anything else to sell a product that you want. In fact, the more creative you are, the better success you’ll have with list building and sales, and the happier the product owner will be, too.
One way to be list building while selling the other person’s product is simple. You set up a squeeze page, and in that page, you give people a review of the product. If you’re selling it, you had better be using it and know that it’s a great product. Give it more than a testimonial, actually give it a good review. You can do that in 250 words or less.
Your review should include information on the features that benefit the user. It should also give the cons of the product. Nothing is 100% great. Usually, there are small things that you would change, if you had a magic wand. Let people know those, too. If your review is too glowing, it won’t seem real. Make it real. Here’s what I mean:
Tellman Knudson’s MyFirstList is a great product for the beginning marketer. Not only does it tell you how to get your list building page built, but it points you to the services you need to get it up and running. Not only that, but you can complete the course in just 9 hours. That means you can buy it one day, and take action on it the next. In fact, the program is so rapid-fire that you can be list building by that second day, too.
The only drawback that some might see is that you will need to spend money to get the system working, but you know what they say, “You have to spend money to make money.” And in my experience, paid is always better than free.
But the very best thing about this system is that it works! I’ve tried it, and am making money with it already, though I just bought it last week. How great is that? If you want more information about MyFirstList, just fill in your first name and email address and we’ll get it to you right away.
This might not be as good example an example as a straight affiliate page because an affiliate link for MyFirstList would lead to another squeeze page. People might be shy about opting-in twice before they even see what the product is about, unless they’re very excited by your review. However, if the product you’re selling has a sales page or it’s just to their main website, writing something like this and adding it to a list building shouldn’t be a problem. This is just an example.
Anyway, after they opt-in to your list and confirm their membership, the first autoresponder message should be a “thank you” page. Also give people a bit more information about the product or Internet marketing program, and an opportunity to buy or join by including your affiliate link. This is very easy to do and you should always be list building, any way you can.
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: https://www.sendaemailaday.com/lbc
To Your Success
List Pros
Rick Burdo
https://www.sendaemailaday.com
(Send a email aday to help out Our Veterans everyday)
Follow Me:
http://www.twitter.com/rickburdo
Disabled Veterans Teleseminar Training Coast Guard
Rick Here!
The US Coast Guard
“Semper Paratus”
(Always Ready)
To all you Veterans.
Thank You for your services.
Enjoy!
Disabled Veterans Teleseminar Training Series
To Your Success
List pros
Rick Burdo
https://www.sendaemailaday.com
(Send a email aday to help out Our Veterans everyday)
Follow Me: