Send A Email A Day

Archive for April, 2009

Rick Burdo Here!

A Proud American

that would like to Say,

Thank You.

To All Our Veterans.

God Bless USA.

Enjoy!

 When Internet marketing, there are 17 great ways to drive traffic to any website, and one of the most powerful ways is through writing press releases and adding them to press release sites. So, just what is a press release?

A press release is the announcement of something important happening in your company. Maybe you’re launching a new website or product. Maybe you’re holding a special fire sale or someone in your company received a prestigious award. All of these are good reasons for writing a press release. The fact that you just posted to your blog is not. Save press releases for special events and people will take notice.

The reason a press release is so powerful is that they’re Google fodder, and in Internet marketing, Google is very, very powerful. We cater to the whims of Google because it brings the most traffic to our sites, and the traffic just converts better. Google is the current Internet marketing go-by in whatever you do. And Google just loves press releases.

Press releases are easily spidered, meaning that they’re text based, and search engine robots (called spiders) can easily navigate through the page. Both Google and Google News love them. If you write your press release with one keyword in mind (and it should be one you want your site to rank in the search engines for), the spiders will gather what the content is about and list your release in their results pages for that keyword.

Now, here’s the other great thing… Press releases provide search engine optimization (SEO) advantage for your website because when you hyperlink your keyword, it’s a one-way link pointing back to your website. Google counts those one-way links as votes for your site. All one-way links are counted this way, but when they’re from a site like PRWeb, which has a high Google page rank, that’s even better. The reputation of the page linking back to your site is great and you get some of that benefit. You can easily find any site’s page rank, if you download the Google toolbar or install the add-on for Firefox called “Search Status.”

Press releases are scanned by people in the media, who are outside the Internet marketing world, too. You could get some additional publicity if a local or even national newspaper, radio, or even television see your press release and want to know more. It happens every day. Media people are always looking for a new story, and press releases are a great way for them to find content. So, they spend some time looking through press release sites to get a story.

Not all press release sites are created equally, though. Before uploading your release, be sure to check on the site’s traffic by going to Alexa.com, which measures website traffic, and seeing what the PR site’s ranking is. If you see that it’s above 100,000, you may want to reconsider uploading to that site because it probably gets limited traffic, which means your release will have a low chance of being seen.

Those are some basic press release guidelines that apply to any Internet marketing business. In our next article, let’s learn how to write a press release to get your Internet marketing business seen…

Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: https://www.sendaemailaday.com/lbc

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Disabled Veterans Teleseminar Training Series

To Your Success
List Pros
Rick Burdo

https://www.sendaemailaday.com

(Send a email aday to help out Our Veterans everyday)

Follow Me:
http://www.twitter.com/rickburdo

 Rick Burdo Here!

A Proud American.

That enlisted in US Navy.

In the early 70’s, I say:

I’m a old Navy salt,

that enjoyed his

Haze Gray and Underway Days.

I ask you All:

 Have you ever water skied behind

a Twin Screws Destroyer,

USS Edson DD 946 ?

 I know she could put up

One Hell of a Roaster Tail.

I would like to Say,

Thank You

To All Our Veterans.

God Bless The USA.

Enjoy!

 If you’re into Internet marketing, I would say that your highest goal is list building? Yes or no? Want to know the best way to do that?

Writing articles.

That’s the best way to be list building. An article creates interest and credibility. When you are an author, you’re an instant expert. Does that make sense? So the point of the article is to get people to trust you, to believe in you, to become interested, and then the article has to leave them hanging.

Do you ever watch TV? I very rarely do. I actually don’t even have cable, but what I do is I watch the series “Lost.” I watch it online. If I were you, I would go to ABC.com and look for “Lost.” Watch the first episode. You could even go ahead and go to your local video rental store and rent a couple of episodes of one of the most recent seasons or even the first season if you want to. I’d like you to watch that first episode, and then I’d like you to just try not to watch the second one. Just try. It’s almost impossible. The reason it’s almost impossible is because it’s incredibly entertaining, incredibly interesting, and it leaves so many questions in your mind that you want to know what happens next. Does that make sense?

That is how every television series works, and the good ones are very good at this. The bad ones don’t last very long. It’s a lot like Internet marketing. I’m not a big soap-opera fan, but soap operas are incredibly good at this for their target market. They set up all these bizarre love triangles and blah, blah, blah. They leave people wondering what is going to happen next from episode to episode to episode, and people just get drawn into the drama. That’s what you’re trying to create with your articles. You’re trying to draw people in and then leave them hanging to the point where they want more.

They want the solution, and guess what gives them the solution? Your squeeze page does. “To find out the answer… link to your URL.” Then your list building page should relate back to that article. You can set up all sorts of different list building pages if you want to that give them some of the answers to those things.

Articles are meant to drive people to your squeeze page so that you can be list building. The whole thing about credibility, getting them to know you, and all that stuff is bogus in Internet marketing. You can’t measure any of those things. You can measure the amount of traffic that comes to your website, and you can measure the percentage of people who opt-in to your list. Does that make sense?

What nationality are you? Okay, so why not write about Hispanic, Indian, or whatever-nationality-you-are home-based business or how to make millions of dollars even if you’ve only been in this country for a short time. Or maybe you’re an older woman who wants to make an Internet marketing business for herself. Or, you’re a retired Naval officer. I don’t know! Come up with a way of drawing people in based on something unique about you and the way you think about things and do things.

Nationality was just the first thing off the top of my head. My name is Tellman Knudson, and for some random reason I get tons of Scandinavians signing up for my list. I’ve never marketed to Scandinavians, but I bet if I did, it would be that much easier. Do you see my point? Work with your strong points. Write articles about them, and watch your list and your Internet marketing business grow.

 Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: https://www.sendaemailaday.com/lbc

Disabled Veterans Teleseminar Training Series

 To Your Success
List Pros
Rick Burdo

https://www.sendaemailaday.com

(Send a email aday to help out Our Veterans everyday)

Follow Me:
http://www.twitter.com/rickburdo

Rick Burdo Here!

Proud to be an American

 I Say, Thank You

To All Our Veterans.

God Bless USA

Enjoy! 

My students often ask me how to write great ads for co-registration, for Google AdWords, and so on.

I send them back in time. Many of the techniques that plain kick butt were working five to ten years before the Internet really came on for business. Even then, marketers were doing the same thing that we’re doing now, except they were using newspaper ads. And they were just as excited about them as we are about squeeze pages, pay-per-click, and ezine advertising.

It’s no different. Only the format has changed. They simply wrote their classified ads, and put them into newspapers with tracking codes. Like, they had a telephone number with different extensions that told them which papers and which ads were pulling customers in. Or, they’d have a secret word like “Batman” to use, or whatever. It was manual, but not much different from what we’re using today.

What I recommend that you do is number one, look at The Wizard of Ads by Roy H. Williams because it’s very, very cool, interesting stuff. Number two is study some of the old classified ads stuff. You can probably find it all over eBay for sale as people are cleaning out their garages. Focus on studying how to write good headlines because a classified ad is basically just a headline. That’s all you have room for.

You can only use a few words in a classified ad, so you really need a great headline with a simple call to action. Have a kick-butt headline? You win. You can also look back to some stuff written by Ted Nicholas or to the Robert Collier Letter Book. Keep focusing on the headlines. Also check out the late Gary Halbert’s website at http://thegaryhalbertletter.com, which you may already be acquainted with. All of the letters he ever wrote are there, and will continue to be there. Go and read one of those every single day. Gary published an ezine and those letters are basically issues of that. He wrote in a great and funky kind of way. He has tons of examples. Write and copy what he wrote to get the rhythm and feel of how to do it. Also look at Jay Abraham’s stuff. Some of his products are digital, and I actually JV with him on a few of them.

So there are lots of options for you, but what it comes down to is study headlines and classified ads. There are thousands of books out there about how to write kick-butt classified ads, which apply directly to co-registration ads, which apply directly to any kind of headline on any kind of page: squeeze page, sales page, whatever.

Clearly, when it comes to short ad copy, that’s a great direction to go. Those are some of the places I would start. The other way that you’ll probably get some really great results, is go pick up, and I’m not kidding, Star, go pick up the Enquirer, go pick up the Weekly World News this afternoon and read their headlines.When you’re talking short ad copy, those are the directions I’d go in. You can also go and pick up a couple of the tabloid newspapers, like The Star and The Enquirer. Really! Study their headlines.

I dare you, I just dare you, just for fun, to run those headlines as ads just to see the response you get. I don’t care if the product is targeted or not; spend $10 on it. I bet you’ll get a kick-butt response. Maybe I’m wrong. The other thing that you can look into is the most recent issue of Wired. Not only do they have kick-butt article titles and how they list all their sections and all their articles titles in the table of contents at the beginning of the magazine, but it’s also very cutting edge as far as technology is concerned, which really lends itself well to our market.

All of these methods will help to kick-start your brain. Try all of them. See if your response rates don’t improve fast!

 
 Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: https://www.sendaemailaday.com/lbc

Disabled Veterans Teleseminar Training Series 

 To Your Success
List Pros
Rick Burdo

https://www.sendaemailaday.com

(Send a email aday to help out Our Veterans everyday)

Follow Me:
http://www.twitter.com/rickburdo

Rick Burdo Here!

A Proud Disabled Veteran

that is Honor to Serve this

Great Country of Ours.

 I Say, Thank You

To All Our Veterans.

God Bless America

Enjoy!

If you’re into Internet Marketing, one of the first things you need to learn to build is a squeeze or list building page. Why? Because a squeeze page captures names and email addresses, and list building is, as they say, “Job 1.” You need a list if you want to succeed, it’s just that simple. One great way to entice people to sign up is by showing them what joining your list can do for them.

So that’s what a list building page should include. Do you need a long, drawn-out sales letter? No. Do you have to have tons of fancy graphics? No. All you need is a great headline, 3 to 5 bullet points, and an opt-in box.

OK, so what will drive people to your list? I can tell you now that it’s not the length of your page and it’s definitely not a pretty picture of a smiling, scantily clad man or woman. It’s your answer to your readers’ question: “What’s in it for me?” or the old acronym, WIIFM, which applies to any kind of direct marketing from Internet Marketing to marketing face to face.

You can answer this question on your list building page in a very simple way. First, sit down and write out every benefit of your product or service that you can think of. Really make it an exhaustive list. In fact, think about it, write the statements down, and walk away. Go back in about an hour and see if you can think of a few more. If not, you’re done. If so, keep walking away and coming back. While you’re away, your subconscious will be coming up with more benefits that you can write down.

But, what’s a benefit statement? you may be thinking. Learn to think like your customer. If you were signing up for more information on your product or service, what would you be interested in seeing?

For instance, My First List is our list building how-to program for people just getting started with Internet marketing or for people who have been around a little while and who haven’t seen yet that a list is all-important to their Internet marketing success. Let’s look at a few features of the program:

Teaches you how to choose a niche.

Teaches you how to buy your first domain.

Teaches you how to set up your first website.

But these are features. They aren’t benefits. Every single feature could be followed by the question: “So, what?” Right? A benefit tells your potential customer what those features will do for him or her. Here are the benefits:

Make money in a profitable niche

Brand your company on the Internet with your own unique URL.

Make your online presence known

You see? You have to paint mental pictures for people. Why will the features of your product or service help them to get where they want to be? It’s that simple. Try to think like the people who will be buying what you have to sell. When you put yourself into your clients’ shoes, you begin to realize what they want.

Where do these statements show up on your list building page? Simple. Since a squeeze page can be as simple as a headline, 3-5 bullet points, and an opt-in box, use these benefit statements as your bullet points. Voila! You have a benefit-driven squeeze page. Now, go out there and drive traffic to it!

 
 Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: https://www.sendaemailaday.com/lbc

Disabled Veterans Teleseminar Training Series 

 To Your Success
List Pros
Rick Burdo

https://www.sendaemailaday.com

(Send a email aday to help out Our Veterans everyday)

Follow Me:
http://www.twitter.com/rickburdo

Rick Here!

Thank You

To All Our Veterans.

Enjoy!

 If you run an Internet marketing business, how many times have you thought, I’m tired paying for pay-per-click? Or, I just bought 2,500 guaranteed hits, and they converted like crap? Then maybe you’ve tried some simple search engine optimization tricks that just didn’t pan out quickly enough for you. What’s an Internet marketing business owner to do? Well, there’s a great form of advertising that works well and that can pay off in a hurry–ezine advertising. Not only that, but it can work in two ways.

The first thing Internet marketing people usually think of is placing a paid ad in an ezine. This is a good way to get some traffic and some very targeted customers. All you have to do is to come up with a great headline, primarily. Why? Because you need to attract readers. Otherwise, they’ll just skim over your ad entirely. So, take time crafting your headline. Write 10 of them and pick the ones you like the most. Then, tweak them and polish them, until you’re ready to spend some money on an ad. Otherwise you’ll be throwing money away. Just as with any other written form of advertising in Internet marketing, it has to be great at pulling people into your ad.

Then, write the body. Be sure to follow the ezine’s editorial guidelines for word count and format, but generally, the rest of the ad will only be 2 – 3 short sentences. Let them pique people’s interest even more. As Jimmy D. Brown always says, “Give them incomplete information.” Make them wonder about the rest so that they will visit your website and buy your product.

When choosing ezines to put your Internet marketing ads into, be sure to at least skim through the ezines and notice where advertisements are placed. If they’re somewhere at the bottom of the page, where nobody will see them, avoid that ezine like the bird flu. You’re paying, so your ad should be within the viewer’s sight. The best spot is in the upper left-hand corner because tests have proven that our eyeballs go there first. It’s kind of like an isosceles triangle from there, with the worst possible place being the lower right-hand side. Plus, the closer to the top the better, of course. So, just be careful with what you’re buying. If you buy an ad that shows up in the lower right-hand corner of the ezine, you won’t be getting much bang for your Internet marketing buck.

But that’s not the only great way to advertise in an ezine–write an article and submit it to the editor. You don’t have to pay for that kind of advertising! Ezines are always interested in getting new content in their niche, and if you can write an interesting and well-constructed article, you’ll have a great chance of it being accepted. You need to be better at Internet marketing than grammar, and the spell-checker will help with the spelling. Just read through your article again, after you run that tool, and make sure that homonyms, like there (in that place), their (belonging to them), and they’re (they are) are appropriately used. Spell checkers can’t detect things like that. Nor can they check words that are misplaced, but spelled properly. For instance, if your fingers typed “and” instead of “an,” a spell checker would think it was OK.

Providing content for and advertising in niche ezines where your Internet marketing business sits is definitely OK. There are several services online that come up when you type “ezine advertising” into Google. Check out each service and see how well each works for you. If you’re unhappy with the results, try different ezines or a different service. But just like anything else in Internet Marketing, it takes some time to test and track and see where your efforts are producing the best results.

 Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: https://www.sendaemailaday.com/lbc

Disabled Veterans Teleseminar Training Series

 To Your Success
List Pros
Rick Burdo

https://www.sendaemailaday.com

(Send a email aday to help out Our Veterans everyday)

Follow Me:
http://www.twitter.com/rickburdo