Send An Email A Day

Well, why not? Maybe you think you have the best looking blog going, and if you took a lot of time putting it together, you’re probably motivated enough to post to it every day, too. So, where is everybody?

You could be going about it the wrong way. These few tips may help:

Give People What They Want to Read About

You don’t need to be the greatest writer in the world to have a great blog. What do people want when searching? They want information or they want to be entertained, right? That’s what you need to write, and hopefully, if you have the talent, a little of both. People really only care that what you write is readable and that it’s as truthful as possible. They want to feel as if it came from your heart. That’s what you need to give them! The best blogs are written by people who really and truly care about their topics. It just shows.

But if you really and truly stink at writing, or maybe English isn’t your first language and you have trouble writing. Then, you can still have a great blog. Search the Internet for interesting things, and when you find them post them to your blog in pictures, podcasts, videos, etc. Then, just write a blurb around it to introduce it or whatever, and people will enjoy it. I mean, look at a blog like Boing Boing (http://boingboing.net) and you’ll see what I mean.

Remember… Your Readers Are People

In the past, online marketers took that whole keyword density issue to its limit. They took their main keyword and just plugged it in as many times as they could to get ranking with the search engines. Guess what? It worked. Guess what? It doesn’t any more. Why? Because search engines want their results to be people-oriented. They want people who click on their results to get good information, not unreadable drivel written by attention-hungry idiots who don’t have a clue about how to care for the people who read what they have written. Always write with your audience in mind.

Find a Purpose

Do you think I give a hoot about what you had for breakfast this morning? No, and neither will anyone else, unless they’re in the breakfast cereal business. If you only want people from that industry to read your blog, then that’s something to post. Otherwise, it’s just boring drivel. Write what you’re passionate about. If it’s driving, write a blog about cars. If it’s snowboarding, write a blog about snowboards, and really let your emotion show. People come to your blog looking for something to do or something to learn. If you give them neither one, they’ll probably never read your blog again.

Spill Some Guts

Yep. When you’re blogging it’s important to tell people a little bit about yourself. They want to know you through your blog, and if you give them some personal information, it will be very well received. Tell them about that time you went fishing on Lake Erie and it was a complete fiasco, or that time you won the lottery and couldn’t find the ticket, or whatever. Just be sure to let them know you, even if only a little. It makes you human, someone that people can relate to and hopefully enjoy.

Stop Trying to Sell Things

If you read my blog, it’s no doubt that you’re an Internet Marketer, too. But if I can give you one good piece of advice here, it’s that you shouldn’t be posting with the idea of making a sale–ever. If you read my blog often, you know that I rarely post any kind of sales pitch. I have a blog because I want to give people information to help them succeed online as I’ve been lucky enough to do myself. Sure, I have links to my products on the side of my blog, and usually, I have a bit of anchor text at the end of every post that leads to one of my products, but overall, I’m just trying to provide information about something I’m very passionate about. When you post nothing but sales pitches, you won’t have many readers.

I hope these few tips will be of value to you. Your readers are people, not nebulous electrons in cyberspace. they want to learn and they want to be entertained. If you can do both, you’ll have readers lined up. Avoid the easy traps that will limit your progress. Come up with a blog that people will enjoy and you’ll have traffic enough for a lifetime.