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Posts Tagged ‘Article Marketing’

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God Bless USA.

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Article Marketing – 9 Key Components to Writing a Good Article

Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc

Disabled Veterans Teleseminar Training Series

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Rick Burdo

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http://www.sendaemailaday.com/DVTele

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 Rick Burdo Here!

A Proud American.

That enlisted in US Navy.

In the early 70′s, I say:

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I ask you All:

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I would like to Say,

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God Bless The USA.

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 If you’re into Internet marketing, I would say that your highest goal is list building? Yes or no? Want to know the best way to do that?

Writing articles.

That’s the best way to be list building. An article creates interest and credibility. When you are an author, you’re an instant expert. Does that make sense? So the point of the article is to get people to trust you, to believe in you, to become interested, and then the article has to leave them hanging.

Do you ever watch TV? I very rarely do. I actually don’t even have cable, but what I do is I watch the series “Lost.” I watch it online. If I were you, I would go to ABC.com and look for “Lost.” Watch the first episode. You could even go ahead and go to your local video rental store and rent a couple of episodes of one of the most recent seasons or even the first season if you want to. I’d like you to watch that first episode, and then I’d like you to just try not to watch the second one. Just try. It’s almost impossible. The reason it’s almost impossible is because it’s incredibly entertaining, incredibly interesting, and it leaves so many questions in your mind that you want to know what happens next. Does that make sense?

That is how every television series works, and the good ones are very good at this. The bad ones don’t last very long. It’s a lot like Internet marketing. I’m not a big soap-opera fan, but soap operas are incredibly good at this for their target market. They set up all these bizarre love triangles and blah, blah, blah. They leave people wondering what is going to happen next from episode to episode to episode, and people just get drawn into the drama. That’s what you’re trying to create with your articles. You’re trying to draw people in and then leave them hanging to the point where they want more.

They want the solution, and guess what gives them the solution? Your squeeze page does. “To find out the answer… link to your URL.” Then your list building page should relate back to that article. You can set up all sorts of different list building pages if you want to that give them some of the answers to those things.

Articles are meant to drive people to your squeeze page so that you can be list building. The whole thing about credibility, getting them to know you, and all that stuff is bogus in Internet marketing. You can’t measure any of those things. You can measure the amount of traffic that comes to your website, and you can measure the percentage of people who opt-in to your list. Does that make sense?

What nationality are you? Okay, so why not write about Hispanic, Indian, or whatever-nationality-you-are home-based business or how to make millions of dollars even if you’ve only been in this country for a short time. Or maybe you’re an older woman who wants to make an Internet marketing business for herself. Or, you’re a retired Naval officer. I don’t know! Come up with a way of drawing people in based on something unique about you and the way you think about things and do things.

Nationality was just the first thing off the top of my head. My name is Tellman Knudson, and for some random reason I get tons of Scandinavians signing up for my list. I’ve never marketed to Scandinavians, but I bet if I did, it would be that much easier. Do you see my point? Work with your strong points. Write articles about them, and watch your list and your Internet marketing business grow.

 Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc

Disabled Veterans Teleseminar Training Series

 To Your Success
List Pros
Rick Burdo

http://www.sendaemailaday.com

(Send a email aday to help out Our Veterans everyday)

Follow Me:
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Rick Here!

That sounds a bit silly, doesn’t it? I mean, how can you possibly build a list using only words? Well, you can’t. We all know that list building requires a squeeze page to send names and email addresses to your autoresponder service. Right? But there is a way for you to build your list using words, too. You can build your list by writing articles.

To start an article, you have to think about the niche you’re building your list in. Let’s say it’s sports. OK, so what sport? Hockey. OK, Hockey is a popular sport. But that’s a pretty broad topic. What is it about hockey that thrills you? I mean, what makes you love hockey?

Maybe you like hockey players and are interested in learning more about them and their lives. What made them great hockey players? What kind of kids were they when they were growing up? What do they do when they aren’t playing hockey? These are all great subjects that you could build an article around. But let’s narrow it down even more. Let’s say that you like hockey players from the past. You have lots of great choices to write about: Bobby Orr, Mario Lemieux, Wayne Gretsky, and others. But let’s say you really liked Mario Lemieux and that you want to write something interesting about him.

How to you begin?

Go to Google and plug in “Mario Lemieux.” The first thing that comes up is Wikipedia, so wander over there and just check things out. We see that he played for the Pittsburgh Penguins for 17 seasons, and that he’s now an owner of the team. He brought the team back after they filed bankruptcy in 1999. That’s pretty interesting. Maybe we could write about that.

So, we toddle on over to “Pittsburgh Penguins.” There’s a lot of history there. The team started out as the Pittsburgh Hornets, and this and that, and then we come to Mario Lemieux and how he took the team over because he was owed so much back pay that he was a major creditor to the team. So, you have some background information. But where do you find the real stuff? Wikipedia is great for getting a handle on things, but you can’t rely on facts there, as it’s user-driven. You have to know that what you write in an article is factual.

There are plenty of places you can go to find out more information. You can go right to the source. Try the Pittsburgh newspapers, like the Pittsburgh Post-Gazette or the Pittsburgh Tribune Review. At the Post-Gazette, you can search for penguins +bankruptcy, and you’ll see a whole list of articles about the issue and it’s free to read the articles. You could consider this to be a creditable source. Magazines are another great resource, and if you have a library card, you probably have access to hundreds of magazines and journals through your library’s website. If there’s one thing the Internet can do, it’s provide research materials.

After you’re done researching, you need to gather your facts. What’s your main point of discussion? Maybe you’ll want to make it why Lemieux could never be paid. Highlight why the Penguin expenses were so high, and end with the idea that though he missed a lot of salary for a few years, he came away with a hockey team and a new stadium. Start with the problem:

“Mario Lemieux was one of the greatest players ever to hit the ice. He was loyal to his team, the Pittsburgh Penguins and stayed with them for 17 years. It’s amazing to learn that Lemieux did this even when the team owed him a LOT of money. It’s quite odd to think that the best player on the ice wasn’t even getting paid.”

Now, I don’t’ know that this is true, but I hope you see what I’m getting at. Take your topic and start it off with an interesting paragraph. Then, just fill in the details. You can do it in about three paragraphs. Then, write a summary of what you’ve just written in closing and BAM! You have an article.

Here’s where the marketing comes in. After your interesting story, you write a resource box. In that, you write: “Bob Smith is an avid hockey fan and owns one of the premiere hockey memorabilia sites on the Internet. Join Bob’s Hockey Greats Newsletter at http://bobshockey.com.”

If you are a hockey fan, would you join Bob’s list? If you liked the article, you probably would. Then, write good articles for your newsletter or autoresponder series, too and lead buyers into the products you’re selling from there. Write an article based on fact, draw readers in with an interesting lead, and then invite them to visit your squeeze page. You’ll be amazed at how well this works. But don’t stop at one article. Every article that you write and upload to directories like Ezine Articles, Go Articles, and iSnare, also help you to gain grace with the search engines from all the one-way links pointing back to your site. Articles rock! Write some and watch your traffic and your income grow.

Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc

 To Your Success
List Pros
Rick Burdo

http://www.sendaemailaday.com

(Send a email aday to help out Our Veterans everyday)

Follow Me:
http://www.twitter.com/rickburdo

Rick Here!

List Building | Squint

Writing articles is one way to get people to come to the squeeze page you’ve created for gathering names and email addresses.

You may think, “I’m no writer,” but you might fool yourself. Writing articles about your niche is an incredible list building tool, and if you aren’t writing some articles or at least paying someone to write them for you, you’re missing out on a whole lot of traffic.

To start, what niche are you list building around? That should be your topic. Yet, if you’re list building around golf, for instance, how broad a topic is that? Pretty wide open, there, I’d say. So, you need to focus. Come up with one aspect of “golf,” and write about that.

Before you go on, pull out a piece of paper right now. At the top of the paper, I want to write your list building target, which will be your niche. Let’s stick to the golf example. So, you’ll write “GOLF” in the middle of your page.

Now, how many things can you think about that pertain to golf? Golf clubs, shoes, tees, and carts. Then, you may have country clubs, courses, and ideal days to golf. You may also want to add golfing books, golf videos, and golf shows on TV. You see those are all smaller, more narrow focuses. Write each one on the paper surrounding your main term and draw lines from the central word, GOLF, to each of the narrower topics.

But you aren’t finished, though think about it: You’ve really been list building around all those things.

Let’s just take one of those categories, like golf clubs. How many different kinds are there… drivers, wedges, putters, etc. Right? So, from your “clubs” entry, make ray lines and put those at the ends.

But you aren’t finished…

Now, you can start to narrow even further. How about putter manufacturers, materials, sizes or whatever. I bet you can think of even more.

Probably, you’re at the article writing stage. Write the best article that you can, based on titanium golf putters. Bam! You have a narrow enough focus, and you’re no longer overwhelmed.

Regardless of your list building focus, you can take this idea and use it. You can download mind map software and use it. Or, you can keep working your ideas out on paper. Whatever you use, I’ll bet you come away with not just one idea, but at least 10 good ideas for writing articles about.

Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc

 To Your Success
List Pros
Rick Burdo

http://www.sendaemailaday.com

(Send a email aday to help out Our Veterans everyday)

Follow Me:
http://www.twitter.com/rickburdo

Rick here!

Have you even considered article marketing?

Enjoy!
Perhaps the most important aspect of Internet marketing is getting traffic to your website. But how do you do that, without spending a fortune? If you haven’t even considered article marketing, you’re making a big mistake. Writing articles and posting them to prominent directories gives you some great benefits. “I hate to write,” you say? Hire someone at eLance.com to ghostwrite for you. It can be very inexpensive. There’s no excuse powerful enough to wipe out the benefits of article marketing.

Here are three reasons why:

First, there’s not a doubt that a well-written article will give you status as an expert. Don’t think that you’re too new at this to write something! If you’re in the right niche, you should have a passion for what you’re doing. You’ll know something, which is more than most. So, write about what you love. Do it in a conversational tone, and tell them what thrills you about your Internet marketing niche. Just write about the aspects of it where your excitement lies.

Second, when you solve problems, people will want to see your website. So, for example, say you’re in the crafts niche, but you are really passionate about knitting. So, you must be a knitter, right? OK. Prepare a special report that gives 5 to 10 tips about knitting that you can teach new knitters and put a link in your author’s resource box (the byline information and a short bit of ad copy) that leads them to your squeeze page to get it. If they read your article and liked it, they’ll come to your website and they’ll opt in to your list to get those 5 to 10 tips, too.

Third, articles provide one-way links to your website. This allows some SEO (search engine optimization) advantage. Each link you get from another website is a one-way link, as long as you don’t point back to the other site, as well. These links are seen as “natural” by the search engines, meaning that one webmaster just saw another webmaster’s site and wanted to add a link. Search engine spiders like that. However, when you write articles, you get the advantage of each of them pointing back to your site. Very valuable links, indeed.

There’s no argument… Article marketing is extremely powerful, and it’s not just a traffic generation system. There are at least three great benefits that we discussed above. Think about writing an article or buying some from ghost writers. Then, get them into a good directory. You’ll see the results in the traffic to your Internet marketing site and in optins and sales because the best aspect of writing and marketing with articles is that it gives you the credibility you need to succeed in the Internet marketing world.

Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://www.sendaemailaday.com/lbc

 
To Your Success
List Pros
Rick Burdo

http://www.sendaemailaday.com

(Send a email aday to help out Our Veterans everyday)

Follow Me:
http://www.twitter.com/rickburdo